NEED FOR AI & data Analytics
Atria is one of the leading food companies in Northern Europe. Aiming to become a pioneer in data-driven management, Atria started collaboration with Houston Analytics, part of Unikie, to make efficient use of data entities for management and the overall development of business in their organization in Finland.
“We wanted to take a grip of the consumer market and understand what consumers wan. A lot of consumer data is accumulated and our objective was to make data management easier and the use of data more efficient,” says Atria’s Director of Market Data Paula Virtanen. “We selected Houston Analytics as our partner. They convinced us with their know-how and offered us a clear operating model for promoting this demanding project.”
Brave and comprehensive mapping
Atria’s customer groups comprise the grocery trade, food service customers and the food industry. Products manufactured by Atria are sold and consumed throughout Finland.
Atria and Houston Analytics, part of Unikie, worked together to plan and construct a new environment of analytics and data-driven management.
“In addition to high-quality technical know-how, the experts at Houston Analytics have an understanding of business operations. It has been a significant benefit for us. Even at the mapping phase, they examined the possibilities taking a very brave and comprehensive approach. We told them which issues are important to us and which are not,” says Virtanen. “Comprehensive consumer insight can only be built together through good team work.”
The experts at Houston Analytics, part of Unikie, surveyed the customer’s needs, available data and the desired end result. All of Atria’s data entities were processed, and the core processes of the company were divided into decision-making points so that the data could be utilized. Process-specific need for data was broken down into an easily understandable format in workshops.
