Client

Building a proven capability for retail localization

Coop Estonia
Coop
Coop Estonia brought macro- and micro-space decisions into the same demand model. The three projects – store-level micro pilots, chain-wide micro-space validation that extended impact to every store, and a two-store macro-space pilot – created a shared understanding and the capability for localization and proved that the model works.

The core of the solution

Micro Space Pilot (store level)

Tested shelf optimization in selected stores with flat files (no heavy integrations) and established the operating model.

Micro Space Validation (chain level)

Validated space and assortment by size-class assortment groups (77 merchandising groups, 651 classes) so that guidance reached every store.

Macro Space Pilot (two stores)

Modeled category roles, demand potential and constraints to reallocate space where each meter yields the most, with results available in UI + data.

Way of working

One-off data loads, joint validation workshops, clear scope and cadence; outputs ready to plug into remodeling decisions.

Impacts

Capability for localization

Space is allocated by catchment demand, so assortments can be tuned to capture the full sales and profit potential.

Rolling control, fewer misses

When macro space and micro assortment run on the same model, you reduce out-of-stocks and “shelf warmers.”

Faster, clearer decisions

Shared KPIs and views align store ops, category teams and leadership around the same facts.

Key Take-aways

Localization works when space and assortment are driven by one demand model. The pilots built not only the capability but also the proof that this approach is feasible at chain scale.

Want to see how a two-store macro pilot, linked to chain-wide micro validation, kick-starts the same shift for you? Let’s map your priorities and run.

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